Marian University | Byrum School of Business

MKT 202.
Visual Design

Applications in Visual Design. Lecture decks and step-by-step walkthroughs with starter files for the Photoshop and Illustrator sessions.

Fall 2026 | Photoshop | Illustrator | Design principles

Lecture decks

Class 1Title slide of the Design Foundations lecture deck

Design Foundations

Elements | principles | examples

The lecture deck for the first class: the elements and principles of design, with good and cautionary examples from real brands.

Photoshop sessions

Class 202

Glow Up

Cutout | masks | gradients | type

Build a fictional band poster or album cover from one photo: cut out the subject, light it with a glow, add a headline and build a reflection.

Class 404

Mood Swing

Color grading | adjustments

One photograph, three grades side by side: warm and inviting, cool and corporate, and high contrast editorial.

Class 6Sample Echo poster: a skateboarder in midair over a second skater, blended with a mask

Echo

Layer masks | painting on masks | blending

Blend a hero photo and a second moment into one poster with a hand-painted layer mask and no seam.

Illustrator sessions

Illustrator 101

Midnight Munchies

Shapes | selection | layers

Illustrator foundations. Build four late-night snack icons from basic shapes and one shared seven-color palette.

Illustrator 202

Pin Club

Pathfinder | Shape Builder | Offset Path

Cut and combine shapes to make enamel pins for made-up campus clubs, with borders and rounded corners.

Illustrator 3Finished tattoo flash sheet with a lightning bolt, a star and a flame

Tattoo Flash

Pen | Curvature | path tools

Trace a dashed starter outline with the Pen and path tools to build a three-symbol flash sheet.

Illustrator 4Finished pumpkin poster in the orange colorway

Trick or Trace

Image Trace | global swatches | gradients

Turn a pumpkin photo into a vector stencil, then light the scene with gradients and blend modes in two colorways.

Illustrator 5Three finished Halloween slogan stickers

Sticker Slap

Type | Appearance panel | Graphic Styles

Build three Halloween slogan stickers from one saved three-layer type style, including text on a path.

Illustrator 6Rendered 3D mug with sticker art

Merch Table

3D and Materials | mapped graphics

Wrap supplied sticker art around a 3D mug, render it and export a product mockup. A pennant is the bonus.

Illustrator 7Rendered 3D can with a custom label

Crack Open a Brand

Capstone | label design | 3D can

The capstone. Invent a drink brand and mascot, design a flat label, wrap it on a 3D can and export social-ready mockups.

Using the files. Download the student zip for a session, open the starter file and follow the walkthrough. Illustrator palette files (.ase) load through the Swatch Libraries menu. Shortcuts are written Windows / Mac.